On cookies and similar technologies
A “cookie” refers to a text file that is saved to the visitor’s device’s hard drive when connecting to a website. A visitor may access, block and remove stored cookies on its device. If the visitor does not, the cookies will be stored until a certain expiration date or until further notice.
In this policy, the term “cookies” also encompass other similar technologies and tools that retrieve and store information in your browser. In some cases, these technologies and tools passes the information on to third parties, in a manner similar to cookies. Some examples of such technologies are “pixels”, “local storage” and “session storage”.
Different types of cookies
There are mainly three types of cookies; 1. necessary cookies, 2. cookies for analysis and function and 3. marketing cookies.
Necessary cookies are necessary for the website to function in a safe and correct way. These cookies do therefore not require consent and it is not possible for the visitor to turn off or deny such cookies.
Cookies for analysis and function
Cookies for analysis and function gathers and provides information on how the website is used, which, amongst other things, enables us to improve the visitors’ user experience. There are also features that makes the website remember your settings. Cookies for analysis and function must be accepted by the visitor, and the consent for which may be revoked at any time by disabling cookies in the browser settings. However, if the visitor chooses not to accept cookies, the website’s functionality and performance may deteriorate since certain functions are dependent on cookies.
Marketing cookies enable personalized and relevant ads based on the visitor’s browsing behavior. The information collected may also be combined with other customer and traffic data on the visitor. Marketing cookies must be approved by the visitor, and consent can be revoked at any time by disabling cookies in the browser settings.
Cookies typically have one of the following three storage times:
- The session out, meaning that the cookie will be stored until the browser is closed.
- During a limited time, meaning that there exists a predetermined storage time for the specific cookie.
- Until further notice, meaning that the cookie is stored until the visitor deactivates or blocks it.
Cookies used on www.lynxwines.com
The following cookies are used on www.lynxwines.com
|age_verified||www.lynxwines.com||Necessary||The cookie enables the visitor to view the website’s content after verifying their age.||7 days|
|Necessary||The cookie enables the website to be aware of the fact that the visitor has accepted certain cookies.||365 days|
The Facebook Pixel
On www.lynxwines.com, we use the Facebook Pixel, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The Facebook Pixel is a data-gathering tool that, inter alia, helps track conversions from Facebook advertisements, optimize ads, remarket towards earlier website visitors and build targeted audiences for future advertisements. An action on our website when such data collection and subsequent actions might take place is when you have used certain functions, such as the function that locates a store that sells our products in a country of your choosing. Even if you are not logged in or do not have a Facebook account, your browser sends information (for example which web pages you have called up, your IP address) which is then stored by Facebook.
Google provides us, for example, with different Google Analytics’ advertising features, such as
- AdWords Remarketing, which
- uses data on behavior, interest and demographic to identify the users who’re the most interesting for us to target with marketing material, and
- subsequently targets those users with remarketing campaigns.
This means that you may notice advertisements from us on other sites after you have visited our website.
- Demographics and Interests Reporting, which collects and analyzes data on, inter alia, age, gender, and purchase interests of users, which improves the accuracy of the targeted advertisements.
You can prevent storage of cookies by appropriately setting your browser software. If you want to Opt-out of the tracking via Google Analytics, please install the following add-on: https://tools.google.com/dlpage/gaoptout/?hl=en-GB.
Cookies enabling the transfer of data to third countries
If you as a visitor accept cookies and other similar technologies for marketing and/or analysis your personal data may be transferred to third countries. Such transfer takes place based on the consent you give when you accept cookies. If you wish to cancel future transfers to third countries, you can block all cookies via the settings in your browser. For more information on how to block, please refer to your browser’s help pages.
Processing of personal data
More information about cookies can be found at The Swedish Post and Telecom Authority.
Lynx Wines / Ulrika Berg
Wine Team Global AB
111 48 Stockholm
Tel: + 46 8-406 01 77
Date of last update: 2021-07-13